Idea #2
Dog Walking Safety (Temperature-Based)
A time-based safety indicator that tells dog owners when it is safe or unsafe to walk their dog, based on temperature, wind chill, and heat index.
This removes ambiguity:
- Not “It’s cold”
- But “Unsafe right now” or “Safe window: 3–5 PM”
User: Dog owners (especially casual, everyday users)
Orientation: Time + environment
Why it works: Clear utility + emotional care factor.
Uses: App or widget on phone
2:41
Location
All day today
Instead
Not Safe Today
Play with __ indoors
Paw burn risk & Frostbite risk
or teach them a new trick
10 ° F
2:41
Location
Morning
Before 10 am
10 am - 5 pm
5 pm - 9 pm
Mid-Day
Evening
Safe to Walk
Not Safe
Safe to Walk
No risk
Paw burn risk
No risk
60 ° F
92 ° F
58 ° F
2:41
Location
Morning
Before 10 am
10 am - 5 pm
5 pm - 9 pm
Mid-Day
Evening
Safe to Walk
Not Safe
Safe to Walk
No risk
Paw burn risk
No risk
60 ° F
92 ° F
58 ° F
2:41
Location
Morning
Before 10 am
10 am - 5 pm
5 pm - 9 pm
Mid-Day
Evening
Safe to Walk
Not Safe
Safe to Walk
No risk
Paw burn risk
No risk
60 ° F
92 ° F
58 ° F
Summer
Morning
Mid-day
Background would change based on what time fo day it is?
Winter
Session 1: Introduction & Ideation
Jan. 29 - 20 Sketches
Feb. 3 - Prototype
Jan. 29 - Wire framing & Prototyping
Project Brief: Designing a new type of calendar, clock, or compass
Idea #1
Sports Record Tracker (Team-Focused)
A team-specific time + performance tracker that orients fans around the season. Instead of overwhelming stats, it focuses on what matters right now: momentum, recent performance, and when the next game happens.
This isn’t a fantasy app or ESPN clone, it’s about emotional orientation:
- Are we winning lately?
- How long until the next game?
- Where are we in the season?
User: Sports fans (not athletes), casual to devoted
Orientation: Time (season flow, countdown)
Why it works: Sports fans already check this info obsessively, this simplifies it.
Uses: App or widget on phone
2:41
St. Louis Blues
W
Next game in:
Season progress bar
vs Florida Panthers
Game 48 of 82
9d 50h
25
19
9
L
OT
2:41
St. Louis Blues
W
Next game in:
Season progress bar
vs Florida Panthers
Game 48 of 82
9d 50h
25
19
9
L
OT
2:41
9 hr 50 min
till the Blues play next
Thu Jan 29, 7:00 PM
vs Florida Panthers
See Insight >
VICTORIA NEESER